Product Pages

Improved digital marketing for world-wide product promotion

I worked with the web content manager, writers, and marketing team to create a design template that could tell a story for simple and complex products. Additionally, I worked with the traffic manager to develop an end-to-end process for localizing text and graphics accurately and efficiently.

The team had to overcome technical constraints that had previously restricted including images or JavaScript in the major content of the page.

The new product page template was received well by marketing and sales teams, and increased the sales conversions we had on our site, and other sites like Amazon where the content was repurposed.